In accordance with the legal requirements of data protection law (in particular in accordance with BDSG n.F. and the European Data Protection Regulation ‘DS-GVO’), we inform you below about the nature, scope and purpose of the processing of personal data by our company. This privacy policy also applies to our websites and social media profiles. Regarding the definition of terms such as “personal data” or “processing”, we refer to Art. 4 DS-GVO.

Name and contact data of the responsible person
Our responsible person  (hereafter „Responsible“) according to Art. 4 Zif. 7 DS-GVO is:

Normed Verlag GmbH
Untere Terrassenstr. 6
61348 Bad Homburg
Geschäftsführerin Gudrun Reuter
Trade Register No.: 12345
Register Site: Frankfurt
Fax: +49.7172.458427
E-Mail-Address: info@normed.de

Types of data, purposes of processing and categories of data subjects

In the following, we inform you about the type, scope and purpose of the collection, processing and use of personal data.

1. types of data we process
Inventory data (name, address, etc.), contact data (telephone number, e-mail, fax, etc.),

2. Purposes of processing according to Art. 13 para. 1 c) DS-GVO
Processing of contracts, fulfillment of contractual obligations, fulfillment of legal retention obligations, processing of contact requests,

3. Categories of data subjects according to Art. 13 para. 1 e) DS-GVO
Customers,

The data subjects are collectively referred to as “Users”.

Legal basis for the processing of personal data

Below we inform you about the legal basis for the processing of personal data:

• If we have obtained your consent for the processing of personal data, Art. 6 (1) p. 1 lit. a) DS-GVO is the legal basis.
• If the processing is necessary for the performance of a contract or for the implementation of pre-contractual measures, which are carried out at your request, Art. 6 (1) S. 1 lit. b) DS-GVO is the legal basis.
• If the processing is necessary for the fulfillment of a legal obligation to which we are subject (e.g. legal retention obligations), Art. 6 (1) p. 1 lit. c) DS-GVO is the legal basis.
• If the processing is necessary to protect vital interests of the data subject or another natural person, Art. 6 (1) p. 1 lit. d) DS-GVO is the legal basis.
• If the processing is necessary to protect our legitimate interests or the legitimate interests of a third party and your interests or fundamental rights and freedoms are not overridden in this respect, Art. 6 (1) p. 1 lit. f) DS-GVO is the legal basis.

Disclosure of personal data to third parties and processors

As a matter of principle, we do not pass on any data to third parties without your consent. If this should nevertheless be the case, then the disclosure is made on the basis of the previously mentioned legal grounds, e.g. in the case of the disclosure of data to online payment providers for the fulfillment of the contract or due to a court order or because of a legal obligation to hand over the data for the purpose of criminal prosecution, to avert danger or to enforce intellectual property rights.
We also use processors (external service providers, e.g. for web hosting of our websites and databases) to process your data. If data is passed on to the processors as part of a contract processing agreement, this is always done in accordance with Art. 28 DS-GVO. In doing so, we carefully select our processors, regularly monitor them and have been granted a right to issue instructions regarding the data. In addition, the processors must have taken appropriate technical and organizational measures and comply with the data protection regulations according to BDSG n.F. and DS-GVO.

Data transfer to third countries

The adoption of the European General Data Protection Regulation (GDPR) has created a uniform basis for data protection in Europe. Your data is therefore predominantly processed by companies to which DS-GVO applies. If, however, processing is carried out by services of third parties outside the European Union or the European Economic Area, these must meet the special requirements of Art. 44 et seq. DS-GVO. This means that the processing takes place on the basis of special guarantees, such as the officially recognized determination by the EU Commission of a level of data protection corresponding to the EU or the observance of officially recognized special contractual obligations, the so-called “standard contractual clauses”.
Insofar as we obtain your express consent to the transfer of data to the USA due to the invalidity of the so-called “Privacy Shield”, pursuant to Art. 49 (1) p. 1 lit. a) DSGVO, we point out in this regard the risk of secret access by US authorities and the use of the data for monitoring purposes, possibly without any legal remedy for EU citizens.

Erasure of data and storage period

Unless expressly stated in this privacy policy, your personal data will be deleted or blocked as soon as you revoke your consent to the processing or the purpose for the storage no longer applies or the data is no longer required for the purpose, unless their continued storage is necessary for evidentiary purposes or is contrary to statutory retention obligations. This includes, for example, retention obligations under commercial law for business letters in accordance with Section 257 (1) of the German Commercial Code (HGB) (6 years) and retention obligations under tax law for receipts in accordance with Section 147 (1) of the German Fiscal Code (AO) (10 years). If the prescribed retention period expires, your data will be blocked or deleted, unless the storage is still necessary for the conclusion or fulfillment of a contract.

Use of automated decision making

We do not use automated decision making or profiling.

Provision of our website and creation of log files

1. If you only use our website for informational purposes (i.e. no registration and no other transmission of information), we only collect the personal data that your browser transmits to our server.
2. If you wish to view our website, we collect the following data:
   – IP address;
   – Internet service provider of the user;
   – Date and time of access;
   – Browser type;
   – Language and browser version;
   – Content of the retrieval;
   – Time zone;
   – Access status/HTTP status code;
   – Amount of data;
   – Websites from which the request came;
   – Operating system.
3. A storage of this data together with other personal data of you does not take place.
4. This data is used for the purpose of user-friendly, functional and secure delivery of our website to you with functions and content as well as its optimization and statistical evaluation.
5. The legal basis for this is our legitimate interest in data processing, which also lies in the above purposes, according to Art. 6 para. 1 p.1 lit. f) DS-GVO.
6. For security reasons, we store this data in server log files for a storage period of 90 days. After this period, they are automatically deleted, unless we need to keep them for evidence purposes in the event of attacks on the server infrastructure or other legal violations.

Cookies

1. We use so-called cookies when you visit our website. Cookies are small text files that your internet browser places and stores on your computer. When you visit our website again, these cookies provide information to automatically recognize you. Cookies also include the so-called “user IDs”, where user information is stored by means of pseudonymized profiles. When you access our website, we will inform you by means of a reference to our data protection declaration about the use of cookies for the aforementioned purposes and how you can object to this or prevent their storage (“opt-out”).
   The following types of cookies are distinguished:• Necessary essential cookies: Essential cookies are cookies that are absolutely necessary for the operation of the website in order to store certain functions of the website such as logins, shopping cart or user input, e.g. regarding the language of the website.

   • Session cookies: Session cookies are needed to recognize multiple use of an offer by the same user (e.g. if you have logged in to determine your login status). When you visit our site again, these cookies provide information to automatically recognize you. The information thus obtained is used to optimize our offers and to provide you with easier access to our site. When you close the browser or log out, the session cookies are deleted.

   • Persistent cookies: These cookies remain stored even after the browser is closed. They are used for login storage, reach measurement and marketing purposes. They are deleted automatically after a specified duration, which may differ depending on the cookie. You can delete the cookies at any time in the security settings of your browser.

   • Cookies from third-party providers (third-party cookies, especially from advertisers): According to your preferences, you can configure your browser settings and, for example, refuse to accept third-party cookies or all cookies. However, we would like to point out at this point that you may then not be able to use all the functions of this website. Read more about these cookies in the respective privacy statements of the third-party providers.

2. Data categories: User data, cookie, user ID (inb. the pages visited, device information, access times and IP addresses).
3. Purposes of processing: The information thus obtained is used for the purpose of technically and economically optimizing our web offerings and providing you with easier and more secure access to our website.
4. Legal basis: If we process your personal data with the help of cookies based on your consent (“opt-in”), then Art. 6 para. 1 p. 1 lit. a) DSGVO is the legal basis. Otherwise, we have a legitimate interest in the effective functionality, improvement and economic operation of the website, so that in that case Art. 6 para. 1 p. 1 lit. f) DS-GVO is the legal basis. The legal basis is also Art. 6 para. 1 p. 1 lit. b) DS-GVO if the cookies are set to initiate a contract, e.g. for orders.
5. Storage period/deletion: The data is deleted as soon as it is no longer required to achieve the purpose for which it was collected. In the case of the collection of data for the provision of the website, this is the case when the respective session has ended.
   Cookies are otherwise stored on your computer and transmitted from it to our site. Therefore, you as a user also have full control over the use of cookies. By changing the settings in your Internet browser, you can disable or restrict the transmission of cookies. Cookies that have already been stored can be deleted at any time. This can also be done automatically. If cookies are deactivated for our website, it may no longer be possible to use all functions of the website in full.
   
   Here you can find information about deleting cookies by browser:
   Chrome: https://support.google.com/chrome/answer/95647
   Safari: https://support.apple.com/de-at/guide/safari/sfri11471/mac
   Firefox: https://support.mozilla.org/de/kb/cookies-und-website-daten-in-firefox-loschen
   Internet Explorer: https://support.microsoft.com/de-at/help/17442/windows-internet-explorer-delete-manage-cookies
   Microsoft Edge: https://support.microsoft.com/de-at/help/4027947/windows-delete-cookies
6. Objection and “Opt-Out”: You can generally prevent the storage of cookies on your hard drive, regardless of consent or legal permission, by selecting “do not accept cookies” in your browser settings. However, this may result in a functional restriction of our offers. You can object to the use of cookies from third-party providers for advertising purposes via a so-called “opt-out” via this American website (https://optout.aboutads.info) or this European website (http://www.youronlinechoices.com/de/praferenzmanagement/).

Settlement of contracts

• We process inventory data (e.g. company, title/academic degree, names and addresses as well as contact data of users, e-mail), contract data (e.g. services used, names of contact persons) and payment data (e.g. bank details, payment history) for the purpose of fulfilling our contractual obligations (knowledge of who is the contracting party; justification, content and execution of the contract; checking the plausibility of the data) and services (e.g. contacting customer service) in accordance with Art. 6 para. 1 p. 1 lit b) DS-GVO. The entries marked as mandatory in online forms are required for the conclusion of the contract.
• In principle, this data is not passed on to third parties, unless it is necessary for the pursuit of our claims (e.g. transfer to lawyer for collection) or for the performance of the contract (e.g. transfer of data to payment providers) or there is a legal obligation to do so pursuant to Art. 6 para. 1 p. 1 lit. c) DS-GVO.
• We may also process the data you provide to inform you about other interesting products from our portfolio or to send you e-mails with technical information.
• The data will be deleted as soon as it is no longer required to achieve the purpose for which it was collected. This is the case for inventory and contract data when the data is no longer required for the performance of the contract and claims can no longer be asserted under the contract because they are time-barred (warranty: two years / standard limitation period: three years).
• We are obliged by commercial and tax law to store your address, payment and order data for a period of ten years. However, we restrict processing after three years if the contract is terminated, i.e. your data is only used to comply with legal obligations. Details in the user account remain until it is deleted.

Kontaktaufnahme per Contact form / e-mail / fax / mail

1. When contacting us via contact form, fax, mail or e-mail, your information will be processed for the purpose of handling the contact request.
2. The legal basis for the processing of the data is, if you have given your consent, Art. 6 para. 1 p. 1 lit. a) DS-GVO. The legal basis for the processing of data transmitted in the course of a contact request or e-mail, letter or fax is Art. 6 para. 1 p. 1 lit. f) DS-GVO. The responsible party has a legitimate interest in processing and storing the data in order to be able to answer users’ inquiries, to preserve evidence for liability reasons and, if necessary, to be able to comply with its statutory retention obligations for business letters. If the contact aims at the conclusion of a contract, the additional legal basis for the processing is Art. 6 para. 1 p. 1 lit. b) DS-GVO.
3. We may store your information and contact request in our customer relationship management system (“CRM system”) or a comparable system.
   The data will be deleted as soon as they are no longer required to achieve the purpose for which they were collected. For the personal data from the input mask of the contact form and those sent by e-mail, this is the case when the respective conversation with you has ended. The conversation is ended when it is clear from the circumstances that the matter in question has been conclusively clarified.
4. We store inquiries from users who have an account or contract with us until two years after termination of the contract. In the case of legal archiving obligations, deletion takes place after their expiry: end of commercial law (6 years) and tax law (10 years) retention obligation.
5. You have the option at any time to revoke your consent to the processing of personal data pursuant to Art. 6 (1) p. 1 lit. a) DS-GVO. If you contact us by e-mail, you can object to the storage of personal data at any time.
   

Contact by phone

1. When contacting us by phone, your phone number will be processed and temporarily stored or displayed in the RAM / cache of the phone device / display for processing the contact request and its handling. The storage takes place for liability and security reasons, in order to be able to lead the proof of the call as well as for economic reasons, in order to make a recall possible. In the event of unauthorized advertising calls, we block the phone numbers.
2. The legal basis for the processing of the telephone number is Art. 6 para. 1 p. 1 lit. f) DS-GVO. If the contact is aimed at concluding a contract, the additional legal basis for processing is Art. 6 (1) lit. b) DS-GVO.
3. The device cache stores the calls for 90 days and successively overwrites or deletes old data; when the device is disposed of, all data is deleted and the memory destroyed if necessary. Blocked phone number are checked annually for the necessity of blocking.
4. You can prevent the phone number from being displayed by calling with suppressed phone number.